Showcasing a twist of sophistication and elegance, this stunning Rolex 278274 Blue Azzurro Floral Diamond  timepiece is the perfect addition to any woman’s watch collection. Whether it’s a gift for yourself, or that special lady in your life, the 31mm Rolex cases have become more prominent in popularity over the last five years. Adding a touch of unique design and sparkle to Rolex dials have also increased in demand thanks to the style influences from celebrities, and social media influencer. This pre-owned Rolex is a specialty piece, one of which that gives a sense of “awww” as soon as you see it in person! Looking for something a little less luxurious but still keeping that iconic Swiss name? Explore the whole collection of Ladies Rolex Watches Pre-owned in Boca Raton at ECJ Luxe Collection.

 

Let’s start with the case, 31mm polished stainless steel paired with an 18k white gold fluted bezel that draws your eyes directly to the dial. The blue floral dial is not just dial—it’s art. Each flower’s diamond center adds vibrant luminosity and depth, suited for those who appreciate aesthetic craftsmanship with a twist.. The diamonds also act as numeral markers and your date indicator is shown at 3 o’clock. It makes perfect sense to design this timepiece with the stainless steel Jubilee bracelet as it’s combination makes it ideal for day-to-night wear…understated with a touch of sophistication and fun.

EXPLORE THIS WATCH

This timepiece is a rare blend of youthful cheer and wrist-wear luxury. Whether to elevate your own collection or gift someone unforgettable, this watch makes a compelling case. Crafted for daily wear yet stunning enough for special moments, it’s a little masterpiece on the wrist. This particular Rolex has been kept unworn, purchased in April of 2025. It comes complete with original Rolex box, card and booklet. It’s available for purchase online today at ECJ Luxe Collection. Listed prices for this Rolex 278274 Blue Azzurro Floral Diamond watch have soared close to $17,000, even in the pre-owned market. It’s hard to say whether the prices will continue to increase due to the rarity of this dial, so there’s no time like the present to get your hands on this floral marvel.